As more and more youngsters are indulging into tobacco smoking, the Ministry of Health has come up with a new way of discouraging them to take to this evil habit: the packaging of all cigarette brands will be standardised so that the young people are not allured by marketing strategies that dictate for people to be attracted by pretty packages.
Variety in pretty packages tend to attract more attention as opposed to bland ones. The marketing world exploits this instinct of humans as much as they can: make the product more appealing to the eyes just so the sales increase. Perhaps, decreasing the degree of appeal would discourage certain buyers to make the purchase? This is what the Ministry of Health has in mind for cigarette packaging.
It was announced, on the 21st of September, that all cigarette brands will now be sold in packages of the same design and form. Each brand’s name will be printed in the same style – and the name of the product and its brand that will be the only difference.
The aim behind this initiative is to make the packages the least attractive and thus to avoid targeting youngsters with such marketing strategies according to which the pretty package itself is made to call out to customers to buy them. Thus, it was thought that standardising the packets of cigarettes by turning them into black and white boxes would do the trick.